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Equity Financing Alternatives for Small Business: A Review of Best Practices in the United States

4. Methodology

The information for this review came primarily from online sources; however, printed materials were also used as sources of information.

During the first stage, the researchers conducted themselves "as if they were American entrepreneurs in search of equity financing". This led to the discovery of numerous sources of information regarding equity financing in the US.

The next stage of research involved the researchers conducting themselves «as if they were investors in search of opportunities", which lead to the identification of many investment incentives programs.

The third stage of research took a more pragmatic approach and simply involved searching for information sources regarding the various elements of the equity financing process (defined in detail later in this document)

The final stage was more academic and involved a literature review of recent theoretical and empirical analyses. Discussions with members of academia were also conducted.

The final product provides a comprehensive list of factors, programs, parties, and processes that positively affect the flow of equity financing to small business in the United States.

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